Search engine optimization (SEO) describes a method to increase the visibility of websites and provide leads. But that doesn’t stop the benefits, and successful search engine optimization makes navigating websites easier, increases conversions, and is part of your long-term marketing strategy.

What’s the best way to effectively track your website’s SEO metrics and see how well your efforts really work?

The answer comes from keeping track of your website’s SEO statistics. There are some key SEO benchmarks you need to test to make sure your campaign is on the road to success. If you find that this is not currently the case, you can make some changes at any time to better optimize your results.

How do you track your SEO efforts?

The easiest way to track your SEO efforts is to use an SEO measuring tool to analyze your data. There are many free SEO measuring instruments available. However, the paid versions offer you a wider range of options than the free versions.

When choosing the SEO measuring tool of your choice, look for the following key SEO metrics:

Organic traffic

Don’t just keep an eye on your website traffic. Measure the organic traffic of all your online ads (including landing pages, blogs, etc.) To get a more complete picture of how well your SEO strategy is performing.


The next part of the equation is how many leads your organic traffic generates. If you’re wondering what the average percentage of leads is, DMT Media says it’s 16%. However, this will vary from niche to niche.


The number of high-quality backlinks on your website has a significant impact on the optimization of search engines by increasing the position of your website and increasing your overall credibility. And according to authority, backlinks are “still the most correlated with the success of SEO”. This is because backlinks help Google find and index your website.


You can use your keyword ranking to see how well your target keywords are doing. However, you’ll need to look at your keywords along with other SEO benchmarks to get a better picture of your overall SEO performance.

Bounce rate

The time a visitor spends on your website is often an important indicator of how engaging your content is. A high bounce rate can mean that the content of the page does not resonate with the reader. However, this will not always be the case. A high bounce rate can have the following causes:

  • Pages load slowly
  • Pages per session
  • Technical errors

When it comes to tracking your website’s SEO metrics, your specific bounce rate depends on the niche you’re in. For example, e-commerce and retail websites have a typical bounce rate of 25 to 45%, while landing pages have a bounce rate of 60 to 90%.

Pages per session

The SEO statistics of your pages per session are an indication of how interesting your content is to visitors. Most website owners want their visitors to click through to multiple pages, as this indicates an active interest in the product or service offered. The average number of pages viewed per session is only two. However, if you want to pursue something, reaching an average of four pages per session means that you are among the top 20% of websites.

If your pages per session are particularly low, the following can happen:

  • Limited accessibility
  • Poor navigation
  • Lack of content that interests your audience
  • Returning users

If your website has repeat visitors, you know you’re doing something right when it comes to how well your SEO efforts work. Track this number over time using SEO measuring tools to see how your recurring traffic is growing.

Load time

The longer it takes to load your website, the more likely a potential visitor is to navigate to another website. So what should you aspire to? According to recent research, the optimal load time for conversions is between zero and four seconds. In other words, the faster your website loads, the better. Make sure you measure your page’s load times to increase conversions. If you notice your site is lagging behind, try to improve your times by:

  • Simplification of page design
  • Optimize and compress images
  • Triggers send emails
  • Limiting HTTP requests and external scripts
  • Recovery broken left
  • Use caching

Mobile traffic

Mobile traffic is one of the most important SEO benchmarks in today’s digital world. By keeping track of your mobile metrics, you can see how accessible your website is to mobile users. This metric also tells you whether you need to make improvements in this area, but don’t limit your SEO tracking to mobile devices, but also measures data traffic from other devices.

Cost per lead

You have traffic to your website that leads to leads, but how much does it cost? If you know your cost per lead, you’ll get a better idea of the profitability of your SEO. For guidance, you can see the average cost per lead here.

Content length

One of the most overlooked SEO metrics is your content length. It is well known that Google prefers longer content and recommends that the length of the content be included in your statistics.

Indexed pages

Another overlooked SEO statistic is the number of index pages. If the number of indexed pages decreases, there’s usually a problem somewhere.